People who fish with Abu Garcia rods and reels are not your lazy-Saturday-afternoon type of anglers. They live in a world that is the polar opposite of Mayberry. Where many people fish to relax or getaway, Abu anglers fish to push their skills to the next level. If they are not competing in a tournament, they are competing with themselves.

This athletic mindset is the foundation for two new anthem spots, “Here to Fish” and “Drumline.”

Bailey and Co. worked with our partners at Pure Fishing, Abu’s parent company, to concept and produce both spots to pay off the brand’s tagline, “Fish to Win.”

Bailey & Co. has been working on the brand since late 2020.

Pure Fishing is building the world’s best fishing company. Based in Columbia, South Carolina, the company owns a select portfolio of premium gear and tackle brands designed for passionate anglers.