We’re excited to share our new commercial for Abu Garcia to support their new positioning, “Fish to Win.” The spot features one of Abu Garcia’s top pro anglers, Jordan Lee.

Lee has taken the bass fishing world by storm since turning pro, racking up an astounding number of top 10 finishes in his short career. His disciplined, no-nonsense approach to the sport makes him a relatable personality for Abu Garcia’s audience who are driven to push their skills as anglers to the next level.

The spot will run on network broadcast as well as digital streaming and online.