Pure Fishing has enlisted Bailey & Co. to work on two legendary brands, Abu Garcia and Fenwick.

Founded in Switzerland in 1921, Abu Garcia is one of the world’s revered makers of high-performance rods and reels for serious anglers.

Fenwick is another premier maker of rods and reels. The Fenwick name originates from the brand’s origins in Lake Fenwick in Washington State. Bailey & Co. will assist Pure Fishing in re-introducing this storied brand in North America that, despite limited marketing, has retained a loyal following for over five decades.

Pure Fishing is building the world’s best fishing company. Based in Columbia, South Carolina, the company owns a select portfolio of premium gear and tackle brands designed for passionate anglers.