{"id":209,"date":"2021-04-26T09:00:00","date_gmt":"2021-04-26T09:00:00","guid":{"rendered":"https:\/\/bailey-and-co.com\/latest\/?p=209"},"modified":"2022-03-18T14:48:50","modified_gmt":"2022-03-18T14:48:50","slug":"beyond-housing-launches-once-and-for-all","status":"publish","type":"post","link":"https:\/\/bailey-and-co.com\/latest\/2021\/04\/26\/beyond-housing-launches-once-and-for-all\/","title":{"rendered":"Beyond Housing Launches \u201cOnce and for All\u201d"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-video\"><video autoplay loop src=\"https:\/\/bailey-and-co.com\/latest\/wp-content\/uploads\/2022\/03\/OAFA-Header.mp4\" playsinline><\/video><\/figure>\n<\/div><\/div>\n\n\n\n<h1 class=\"has-text-align-center wp-block-heading\" style=\"font-size:22px\">An Innovative Model for Creating a Stronger, More Equitable, <br>and Prosperous St. Louis Region\u2014Once and for All.<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<p>Beyond Housing and Bailey &amp; Co. have launched a new effort called \u201cOnce and for All.\u201d<\/p>\n\n\n\n<p>The effort unveils Beyond Housing\u2019s comprehensive, holistic model for strengthening families and transforming under-served communities\u2014which provides a solution for the St. Louis region\u2019s high concentrations of poverty and communities in decline and the resulting negative impact on the greater region.&nbsp;<\/p>\n\n\n\n<p>A wealth of research shows how the St. Louis region\u2019s longstanding challenges\u2014from high crime rates to failing schools, slow economic growth, and the region\u2019s long, steady decline in national prominence\u2014are directly tied to St. Louis\u2019 high concentrations of poverty which are heavily link to zip code and color.<\/p>\n\n\n\n<p>The communications campaign is launching with a series of videos called \u201cDear Lou.\u201d Each video is an open letter to the Greater St. Louis region on the need to come together to address the root sources of the region\u2019s challenges.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"responsive-video-wrap clr\"><iframe title=\"Dear Lou, Can We Agree :60\" src=\"https:\/\/player.vimeo.com\/video\/522143529?h=2843ba3beb&amp;dnt=1&amp;app_id=122963\" width=\"1200\" height=\"502\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div><figcaption>Dear Lou: &#8220;Can We Agree?&#8221;<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"responsive-video-wrap clr\"><iframe title=\"Dear Lou, Things Can Always Change :60\" src=\"https:\/\/player.vimeo.com\/video\/522141765?h=feffebf6af&amp;dnt=1&amp;app_id=122963\" width=\"1200\" height=\"502\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div><figcaption>Dear Lou: &#8220;Things Can Always Change&#8221;<\/figcaption><\/figure>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The videos direct viewers to a campaign microsite at <a href=\"http:\/\/onceandforall.org\" target=\"_blank\" rel=\"noreferrer noopener\">onceandforall.org<\/a> where people can get involved with the campaign and learn about Beyond Housing\u2019s model for transforming communities and creating a stronger St. Louis region.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"349\" src=\"https:\/\/bailey-and-co.com\/latest\/wp-content\/uploads\/2022\/03\/OAFAhomepage.png\" alt=\"Web Example\" class=\"wp-image-285\" srcset=\"https:\/\/bailey-and-co.com\/latest\/wp-content\/uploads\/2022\/03\/OAFAhomepage.png 600w, https:\/\/bailey-and-co.com\/latest\/wp-content\/uploads\/2022\/03\/OAFAhomepage-300x175.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption>onceandforall.org<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The multi-channel campaign includes broadcast, paid and organic social, social influencers, pr, blogs and newsletters, corporate engagement, and more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"379\" src=\"https:\/\/bailey-and-co.com\/latest\/wp-content\/uploads\/2022\/03\/SocialMedia_03.png\" alt=\"\" class=\"wp-image-284\" srcset=\"https:\/\/bailey-and-co.com\/latest\/wp-content\/uploads\/2022\/03\/SocialMedia_03.png 768w, https:\/\/bailey-and-co.com\/latest\/wp-content\/uploads\/2022\/03\/SocialMedia_03-300x148.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The initial work behind this campaign began way back in late 2018. Bailey &amp; Co. worked with Beyond Housing for several months to develop and formalize the organization\u2019s strategic model for addressing poverty and transforming under-resourced communities. The model is based on decades of Beyond Housing&#8217;s experience as well as learnings from national thought leaders, including Health Equity Works at Washington University in St. Louis, the Aspen Institute, the Stanford Social Innovation Review, NeighborWorks America, and the Federal Reserve Bank of San Francisco.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/bailey-and-co.com\/latest\/wp-content\/uploads\/2022\/03\/bhcart.png\" alt=\"Holistic Model Demo\" class=\"wp-image-275\" width=\"450\" height=\"450\" srcset=\"https:\/\/bailey-and-co.com\/latest\/wp-content\/uploads\/2022\/03\/bhcart.png 710w, https:\/\/bailey-and-co.com\/latest\/wp-content\/uploads\/2022\/03\/bhcart-300x300.png 300w, https:\/\/bailey-and-co.com\/latest\/wp-content\/uploads\/2022\/03\/bhcart-150x150.png 150w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Based on the model, Bailey &amp; Co. worked with the organization to develop a new mission statement to engage a larger base of civic leaders, foundations, corporations, and donors to come together to address the region\u2019s many challenges.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><em>Strengthening Families and Transforming Communities to Create <br>a Stronger, More Equitable, and Prosperous St. Louis\u2014Once and for All<\/em><\/h3>\n\n\n\n<p>To learn more about the effort, visit <a rel=\"noreferrer noopener\" href=\"http:\/\/onceandforall.org\" data-type=\"URL\" data-id=\"onceandforall.org\" target=\"_blank\">onceandf<\/a><a href=\"http:\/\/onceandforall.org\" data-type=\"URL\" data-id=\"onceandforall.org\">ora<\/a><a rel=\"noreferrer noopener\" href=\"http:\/\/onceandforall.org\" data-type=\"URL\" data-id=\"onceandforall.org\" target=\"_blank\">ll.org<\/a>.<\/p>\n\n\n\n<div style=\"height:77px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Strategic consulting and branding to address complex social issues and change the trajectory of an entire metropolitan region<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":3,"featured_media":261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyond Housing Launches \u201cOnce and for All\u201d - Bailey &amp; 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